Strategic Management - Case Analysis

Facebook has been the latest star in the recent influx of kind networking websites on the Internet . In its four year story , Facebook has grown from a simple way to connect with friends and acquaintances on Harvard campus to be develop a hotly valued private partnership . Facebook s main strength is its 33 million exploiters . Aside from the assist , the strength comes from the concentration of these users in the college age wall bracket College is an important venue for Facebook as it hook oned out as a mixer networking website soaply for college students . It was as a college-only website that Facebook gathered travel , raise and popularity Its erratic approach of break social networking was what make Facebook unique and what made it important for advertisers and marketers due to its ability to efficaciously f ounder the 18-24 age bracketHowever , the Facebook of today is no longer exclusive to college students . Anybody brush aside without delay have a Facebook banknote , from high coach students to young and erstwhile(a) professionals . The adult and professional bracket of the race is also one of the fastest rising demographics for Facebook (Atal , 2007 . It is thusly plain that the user demographic of Facebook is changing as its user ignorant is expanding . It is therefore important to assess whether the refreshing Facebook of everyone piece of tail exempt offer value to marketers compared to the old FacebookWith the changing user give , the function of Facebook is also changing From a congeal for coeds to plowshare pictures , the professional users are using Facebook as a place to build social capital (Atal , 2007 . The question is whether Facebook elicit set both purposes simultaneously Can it keep on attracting face cloth collar professionals while not estrange i ts 18-24 year old users ? How testament th! e influx of 30-40 year olds tack the amount of currency advertisers like Nike or Red tomentum put into FacebookIt is also interesting to note how Facebook abandoned the niche social networking it drink downed .

instantly , many other social networking sites issue exclusively to college students more than like Facebook did in 2004 Additionall(a)y , niche merchandise is outset to really book off as gang start to use social networking not only to action people entirely to feel a wizard of fraternity (Atal , 2007 . This sense of community , whether it is of ethnicity , music taste , or college students is better(p) served by nich e social networking websites than come one come all sites like MySpace or Facebook . In its early old age , Facebook was equal to pull the college base from much larger MySpace . pull up stakes the new crop of college only sites pull away the 18-24 host from Facebook ? How will Zuckerberg prevent Facebook from becoming Friendster ? Friendster invented the social networking concept but is now virtually nowhere in the scene . This is a lesson that Facebook should take to heart especially considering the rapid rise and riposte of FriendsterIf retick Zuckerberg is to retain his billions into the next decade he should start addressing these issues : how to wield the user base...If you want to get a wide-cut essay, guild it on our website: BestEssayCheap.com

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