Advertising and Product Placement

Product military position is an advertising technique that companies use to discretely promote their mathematical harvest-feasts through a non-traditional advertising technique. It usually sort through photos, television and separate types of media to advertise the product or gild. Product military position are often initiated between a product manufacturer and the media company in which the media company receives scotch benefits. A company lead counterbalance a tip to have their product importantly featured in a pic or show. If viewing audience sees a product in a show or in a movie, companies forecast that the product that was used by the characters entrust stimulate a reaction among the viewers and and so they maybe buy the product. This do me think of how product view can be both negative and positive in movies.\nIf a film is oerdo on product placement, it get tos a mess on the projection screen that can distract the viewers from the story and it becomes v ery pellucid that the film has been bought. The creativity in the movie can be restricted by the product company which is also a risk the moviemaker needs to load down if he wants more funds finance the movie. The movie The Island is a good example and known for its obvious product placement. The moviemaker had no longer control over his movie, the companies had the power to advertise their product and they chose to advertise it openly.\nProduct placement is also positive. The brand in the film can create or add naive realism to it. It can secure a film makers budget which agent that the bills from the company volition sometimes secure that the movie is made. Take for example the pile Bond movie, Skyfall that instead of crapulence the traditional martini, Bond will be drinking Heineken. Thats because Heineken offered to pay lots of money to have their beer placed in Skyfall. If Heineken would not have offered to pay a big quantity of money maybe the movie would not have b een produced. When a company advertise their hopefully the ...